adidas and LABRUM celebrate Africa Day with collaboration Superstar

adidas and LABRUM partner to proudly honour Africa Day with a collaboration Africa Day Superstar 

Modelled on the iconic adidas shell-toe, the adidas x LABRUM Africa Day Superstar is inspired by the bold colours of the Pan-African flag 

The limited-edition adidas x LABRUM Africa Day Superstar will retail for £120.00 via LABRUM channels, with all proceeds going to Freetown, LABRUM’s charity foundation 

Friday, May 23, 2025: Continuing their ongoing partnership, adidas and LABRUM have come together to proudly honour Africa Day with a collaboration Superstar—a celebration of heritage, identity, and creative expression. Africa Day is celebrated annually on May 25th, with people from diverse cultures and backgrounds coming together to honor their shared heritage and the unyielding spirit of resilience, passion, and love for the continent that has shaped their identity. 

With the launch of the adidas x LABRUM Africa Day Superstar, LABRUM has interpreted the usually rubber molded iconic adidas shell-toe through a uniquely crafted construction using a premium aniline leather and incorporates the adidas ‘Freizeit’ gum sole unit for optimised comfort. Further crafted details include the blanket stitched adidas three-stripes that carry the Pan-African flag colours on the lateral side and a tonal black on the medial. The tongue is then finished with a decorative cross-stitch and carries a deboss-printed LABRUM Nomoli emblem. These design updates allow the adidas x LABRUM Africa Day Superstar to merge culture with contemporary design to honour African heritage. 

This year marks the fifth anniversary of LABRUM’s celebration of Africa Day, a journey initiated by Foday Dumbuya, whose vision has illuminated the importance of this day in understanding our past and shaping our future. 

Foday Dumbuya commented: “Through this launch, I wanted to acknowledge that Africa Day is more than just a date in the calendar, it serves as both a celebration of independence and an acknowledgement of the ongoing struggles for freedom, justice, equity and sovereignty. Teaming us with adidas to celebrate Africa Day by designing an Africa Day Superstar allows us to celebrate our own superstars; it is an ode to the unification of Africa and the power, creativity and strength of Africans worldwide.” 

The Africa Day Superstar forms part of a wider LABRUM Africa Day capsule collection, which includes tracksuits in two colour ways, t-shirts, hoodies and caps - all reflecting the brand’s mission to tell the untold story of the African diaspora.