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HYPEBEAST
"The John Lewis x LABRUM London collection blends LABRUM’s signature West African x London streetwear aesthetic with John Lewis’ seasonal wardrobe staples."
THE GUARDIAN
"From the catwalk to the closet, Black designers are using fashion as an antidote to growing division"
VOGUE
"An ode to the emergence of grime music, Foday Dumbuya's autumn/winter 2025 presentation also took the possibilities of afro-textured hair to new heights."
BUSINESS OF FASHION
"LABRUM founder FODAY DUMBUYA is the first independent designer to create an on-field jersey for a Premier League team."
ELLE
"With so much happening all the time, it’s important to Dumbuya that he remembers his goal: 'Being big or being superstars isn’t what drives us."
ELLE UK
"Rarely do you walk away from a Labrum show without a smile on your face, but spring/summer 2025 was particularly moving."
FORBES
"Adidas in collaboration with the London-based fashion label Labrum produced the official Olympic team kit for Sierra Leone."
VOGUE UK
LABRUM London is the 2023 recipient of the Queen Elizabeth II Award for British Design.
HIGHSNOBIETY
"The shoe is emblematic of the SS24 Nomoli Odyssey collection which represents a belief that freedom of movement, thought and expression is possible within our own Odyssey"
WONDERLAND
Merging West Africa’s vibrant storytelling with the rich heritage of British culture, Labrum takes over the Tate Museum for their AW24 collection.
WWD
"The fall 2021 collection is a celebration of Olaudah Equiano, who supported the British abolitionist movement, and the heroes of “St. Giles Blackbirds.”
"The kit emphasizes Sierra Leone’s colors of green, white and blue with wavy lines that draw inspiration from the waves coming back to the land."
"It doesn’t matter if you’re from Freetown or from other provinces, all of us are represented as one unit."
GQ
"London-based menswear imprint LABRUM have just unveiled the official Sierra Leone National Sports uniform and Olympics 2020 kit, and the results are incredible."
THE STANDARD
"Ask anyone who made it to Foday Dumbuya’s stellar Labrum show, and they’ll agree it whipped up the most rapturous applause of the week."
"Chanelling Labrum’s tagline, ‘Designed by an immigrant’, creative director Foday Dumbuya designed a collection that celebrated the beauty of migration and the positivity it creates."
"Foday Dumbuya invited the audience to South London’s Brixton Village, where he grew up, for an immersive performance that involved poetry reading, dancing, live music..."
SOCCERBIBLE
"The Nike produced kits for 23/24 were customised by Foday Dumbuya, founder of London menswear brand LABRUM."
"LABRUM and GUINNESS are uniting for a relaxed summer collection meant to be worn with friends over a pint."
The Face
BFC/Newgen are set to reignite Britain's fashion flame.
