WE'RE OPEN: LABRUM London Temporary Retail Space

 

We are thrilled to have opened the doors to our new temporary retail space in the heart of London's iconic Soho. Located at 35A Marshall Street, W1, the store will feature a curated selection of LABRUM’s most sought-after collections, both past and present.

The Soho pop-up will feature ready-to-wear collections that were on display at London Fashion Week. Events and live activations within the space will create a complete retail experience, including being able to watch the crafting of bespoke pieces that showcase the brand identity and craftmanship process. LABRUM’s tailoring blends traditional techniques with an African touch, in a nod to Dumbuya’s heritage and ethos for creating thought-provoking, expressive garments without limitations.

Foday Dumbuya, Founder and Creative Director of LABRUM, said: “LABRUM translates from Latin as ‘having an edge’, and that’s what the brand brings to Soho. Following a fantastic run at London Fashion Week, and some exposure last year to physical retail, we have been looking to expand our presence as a fashion retailer, and this site gives us the perfect opportunity to do that. Not only can we share our ready-to-wear collections, but people can come here and see the tailoring craft in action, something close to my heart. With some amazing collabs coming soon, this is a great time to be part of such an iconic, fashion hub, and we’re excited for the pop-up run.”

Visitors at the pop-up store will have the opportunity to explore an extensive range of LABRUM product, including pieces from the latest SS24 and AW23 collections. For those seeking personalised tailoring, the LABRUM Bespoke Service offers one-of-a-kind garments. The Tupac collection pays tribute to the iconic artist by blending modern fashion with cultural homage, and fans of the acclaimed series "Top Boy" can get their hands on the LABRUM x Topboy Netflix X HWFC tracksuit. Rare, deadstock pieces are available in limited quantities, alongside tees for everyday wear, and accessories, including the iconic LABRUM trapper hat.