Introducing our latest collaboration with TOP BOY Netflix and Hackney Wick FC
TOP BOY, the critically acclaimed crime drama series from Netflix, will be sponsoring Hackney Wick FC for its 2022/2023 season, working with founder Foday Dumbuya, to design the new home and away shirts.
TOP BOY Netflix, which follows drug and gang crime on the fictional Summerhouse estate and stars Ashley Walters and Kane Robinson, is predominantly filmed in and around east London, specifically the Hackney area.
The sponsorship of Hackney Wick FC, which was founded by former gang member Bobby Kasanga in 2015, will see a unique collaboration uniting TOP BOY Netflix to a football club at the heart of the local community, and us, who are also Hackney-based.
Hackney Wick FC is the borough’s first ever semi-professional football team with male and female teams from age 8 up. The club’s ethos is based on community engagement, uniting the local diverse groups as well as battling peer pressure and tackling gang influences.
The TOP BOY Netflix sponsored Hackney Wick FC home and away shirts from LABRUM, include a zig-zag motif, inspired by traditional African art, to represent community and different cultures interweaving. The shirts contain the TOP BOY Netflix logo on the chest and LABRUM's logo on the right sleeve. The logo for Hackney Wick FC’s charity, Grassroots For Good, is featured in the left sleeve.
Bobby Kasanga (Founder of Hackney Wick FC) said:
“Top Boy touches on the real life issues that the local people of Hackney are going through and represents the marginalised communities I came from. As a show it has also created opportunities for young people in the community affected by gang crime or violence. Our club has worked hard to become a semi-professional team working with youngsters, and has been awarded for our on-going community work in the borough. I'm thrilled our efforts are not going unnoticed and I hope our collaboration with TOP BOY Netflix provides a positive message of hope and opportunity to the young people of Hackney.”
Foday Dumbuya (LABRUM Creative Director and Founder) said:
"Sport has a unique ability to unite communities in a shared goal - to win together. The work that Bobby has done for grassroots football by building Hackney Wick FC really resonates with me. Joining with Netflix’s TOP BOY on this project was a real privilege; even more so to have the support from cast members from Hackney. Actors like Hope and Araloyin are so inspirational for the youth players and the community, they embody the mantra that anything is possible if we come together and support one another.
When I was designing the kit I wanted to include a bold graphic that incorporated the rich diversity of Hackney and LABRUM's celebration of West African heritage. The zig zag is synonymous here. I hope the players will wear the kit with pride."
The TOP BOY Netflix x LABRUM x HWFC project was captured by our long time friend Ib Kamara, DAZED Editor-in-chief, in his East London studio. The official 'On Top Together' film was directed by the amazing Harry Deadman with the aim to showcase how communities come together and grow together.
“It’s always a pleasure to collaborate with Foday and LABRUM. Previously, we worked together on ’wan neshiɔn’ - a film celebrating the launch of Sierra Leone’s Olympic kit designed by LABRUM. Shot in Sierra Leone, the film was all about bringing together people and capturing the spirit of Freetown. It set the tone for all future LABRUM films. I wanted to create a high energy film that authentically captured the energy of the day. With a true sense of celebration and good times on show - it highlights the power of community.” - Harry Deadman
The kit is available now for purchase via KITLOCKER.
Additional notes:
TOP BOY Netflix is executive produced by the original creative team -- Charles Steel and Alasdair Flind (for Cowboy Films), Ronan Bennett (for Easter Partisan) and Yann Demange. Lead actors Ashley Walters and Kane Robinson also serve as executive producers, alongside multi-faceted entertainer and producer Drake and Adel “Future” Nur, with LeBron James, Maverick Carter and Jamal Henderson for The SpringHill Company.
Filming for season 3 of Top Boy will begin in Summer 2022 in the UK.
Top Boy season 1 & 2 are available on Netflix now.