The 38 piece collection of outerwear, knitwear, denim and tailoring will be available online and in five John Lewis stores. The collection reflects a wider investment in Menswear at John Lewis and acts as a bold step into revitalising fashion credentials. 

The collection blends our daring design signatures with John Lewis’ seasonal staples, creating pieces that are visually exciting and rooted in quality.

Carefully created by our founder & Creative Director Foday Dumbuya, and John Lewis’ talented in-house design team and is inspired by a fusion of cultures, combining the bold patterns and vibrant textiles of West Africa with contemporary British colour and silhouettes.

Our Founder and Creative Director Foday Dumbuya said: “When we first met the John Lewis team in Paris last year, I was inspired by the potential to weave our two brands together. Our shared passion for storytelling, a celebration of the UK's diversity, and a love for textiles created a beautiful synergy. At LABRUM, we believe in crafting narratives through our designs, blending West African flair with British tailoring. This collection, featuring 38 unique pieces, embodies our signature elements—like the Nomoli logo and intricate jacquard fabrics—ensuring it resonates as an authentic representation of LABRUM, reimagined through the John Lewis lens. I can't wait to share this journey and bring LABRUM to a broader community, celebrating the rich tapestry of culture and craftsmanship!”

In our year billed “The Sound of Us” where cultural identity, migration, and the unifying power of music are celebrated, Bowers & Wilkins were invited to be a supporting partner within the collaboration to help bring to life the unifying force of music, elevating the importance of sound with the integration of its new Px8 S2 wireless headphones. 

Modern design drives the collection, with texture, placement prints and utility details featured across the range. A traditional autumnal palette of inky navy and warm brown is lifted with tones of mustard yellow, burnt orange and soft neutrals. Premium fabrics are used throughout including lambswool, cotton merino cashmere and leather.

Our Nomoli logo elevates seasonal staples such as an ecru baseball cardigan, knitted v-neck vest, and washed denim jeans. Detail is key; a blazer and overshirt are crafted with a bespoke jacquard inspired by our signature cowrie shell print, alongside coconut buttons and contrast fabric panels. Silhouettes are contemporary with relaxed denim and boxy tees layered with knitwear and heavyweight outerwear.

Utilitarian details like oversized pockets, laser logos and exposed stitching combine with high quality textiles for a collection that is effortless yet refined. Accessories complete the collection with logo scarves, baseball caps and beanie hats.

About LABRUM London

Narrating untold stories of the diaspora, merging West African values with British tailoring. A philosophy centred on creating purposeful, directional pieces that inspire a new generation of design. Founded in 2014, we produce thought-provoking garments, envisioning a borderless society with freedom of expression. A voice, champion and platform for those who seek, cannot be contained, or have messages to share - visualising inclusivity and style, for the love of people.

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with almost 70,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch