AW25 'DESIGNED BY AN IMMIGRANT: SOUND OF US'

London, February 22, 2025 – LABRUM returns to London Fashion Week with Sound of Us, an electrifying exploration of cultural identity, migration, and the unifying force of music. Rooted in nostalgia and evolution, the collection draws inspiration from creative director Foday Dumbuya’s journey as an immigrant from Sierra Leone, weaving together the sounds and stories that shaped his formative years in the early 2000s.

This season, LABRUM continues its partnership with adidas, a collaboration that resonates through shared values of heritage, music, and self-expression. Sound of Us channels the raw energy of early 2000s music culture, reinterpret-ing it through LABRUM’s distinctive aesthetic - where tradition meets contemporary craftsmanship. Each piece tells a story, embodying the rhythms and narratives of migration, music, and style - just as the iconic adidas three stripes have done for generations. The addition of cowrie shells to the stripes of the timeless Superstar honors deep-rooted traditions, connections across continents, and the influence of African heritage. 

LABRUM collaborates with British milliner Lucy Barlow to create the Trapper Snapper hat, crafted from repurposed adidas track pants, a design that redefines headwear through innovation and sustainability.