ADIDAS AND LABRUM LAUNCH SS26 ADIZERO RUNNING COLLECTION, FUSING WEST AFRICAN HERITAGE WITH SPORTS PERFORMANCE 

• Carrying identity forward with every stride, the adidas x LABRUM Adizero collection details cowrie shell motifs and terracotta ventilation brick-inspired prints influenced by LABRUM founder Foday Dumbuya’s West African heritage

• The collection celebrates movement as performance and personal expression across ultra-light running jackets, shorts, singlets and the adidas Adizero Evo SL

• First previewed during LABRUM’s AW26 London Fashion Week Show, the collection will be available via adidas.com, labrumlondon.com, the adidas app and selected retail partners from 3rd March 2026

London, Tuesday 03 March: adidas and LABRUM unveil the adidas x LABRUM Spring/Summer 2026 Adizero running collection, a performance-driven capsule created for runners preparing for the season ahead. Launching as training blocks intensify ahead of spring marathon moments, the collaboration blends adidas’ industry defining Adizero franchise with LABRUM’s cultural storytelling - celebrating movement as both performance and personal expression.

First previewed during LABRUM’s AW26 London Fashion Week show, the collection is rooted in the notion that to run is to reclaim the right to move, breathe and take up space without permission. A refined seasonal palette draws from LABRUM founder Foday Dumbuya’s West African heritage, featuring symbolic storytelling across two standout colourways: a grey base accented with yellow highlights showcasing repetitive cowrie shell motifs - symbols of journey, protection, and community - while a navy and red print takes inspiration from West African ventilation bricks.  

The capsule is completed by an ultra-light running jacket, shorts, singlets and women’s crop tops alongside accessories including compression sleeves, enabling runners to express their personal style while chasing their best.

At the centre of the collaboration sits an all-new adidas x LABRUM Adizero Evo SL performance silhouette, combining LABRUM’s signature design with adidas’ leading innovation. Designed to support runners building momentum toward marathon season, the silhouette balances lightweight construction with responsive cushioning for a smooth and dynamic running experience.

Speaking on the collaboration, LABRUM Founder and Creative Director Foday Dumbuya said:

“This collaboration is for the runners who carry culture on their backs, stories in their steps, and freedom in their stride. It celebrates the idea that you can begin anywhere, and that every destination is yours to claim. For the ones who see the road as a borderless space, a place where identity and possibility meet. I hope this collection goes beyond running - connecting people to their own journeys and reminding them that movement itself can be a powerful form of expression.”

The adidas x LABRUM Spring/Summer 2026 Adizero running collection will be available via adidas.com, labrumlondon.com, the adidas app and selected retail partners from 3rd March 2026.